Keeping in touch and staying relevant to occurrences and influential changes across the world is at the top of the list of day to-day activities of the modern individual these days. The need for ‘staying in the loop’ has given rise to a culture of instant information sharing and little clarification of actual facts.
The birth of the smartphone became an unprecedented influence upon the modern world. The fact that one was able to carry what was essentially a powerful computer in their pocket became an attractive and appealing concept. More and more people wanted smartphones and this drove up the demand for them. Additionally, this also led to an increase in technological development, resulting in the release of better and more powerful smartphones each year.
Mobile apps allows smartphone users to extend the capabilities of their smart device. They acts as platforms with which to expand the ways in which one can use their smartphone.
The most popular mobile apps are those that related to social media, such as Facebook or Snapchat. This too, is driven by the aforementioned need for receiving and sharing information in an instantaneous manner. Sharing instant updates via pictures on Snapchat of every small occurrence of your day, or sharing the latest viral cat video on Facebook have become unusual yet necessary acts for those in modern society.
Smartphone apps have also become a way in which previously two-dimensional businesses can expand into something more. Fashion magazines for example, reach a wider audience of readers by launching their own mobile app, run and maintained by their own fashion bloggers. It is also convenient for people to download the app rather than make a trip to the store to pick up the latest copy of the magazine.
Fashion icons soon began developing their own apps to cater to fans and interested parties. These apps feature lifestyle advice, features about Dubai fashion designers and their latest trends to follow, as well as a way in which fans are available to get a glimpse into the life of a celebrity.
Furthermore, it has also become a useful advertising platform. Companies partner with mobile app developers to feature paid advertisements on the app itself, to market to the user. Users are able to get rid of these ads, but usually only at a small price. This is also a clever way in which app developers have begun to earn a considerable profit even through apps that are available to download for free.